is a book giveaway worth it

Paying the Ferryman Giveaway: The Stats

I recently put three paperback copies of Paying the Ferryman up for grabs on Goodreads. The giveaway was open to all US and Canadian residents. The giveaway ran from April 11, 2016 until May 31, 2016. Now that the giveaway is over, I wanted to share some numbers with anyone interested.

942 people entered.

Out of those 942 people, 400 added it to their TBR list. That’s almost half. The e-book is only $2.99. If a fraction of those 400 readers buy it, I feel like the giveaway was worth it.

Three readers won free copies of the anthology. If any of those three readers see this, your books were mailed today. You’ll get them soon.

I don’t have the exact numbers, but there were several spikes in sales in both the paperback and e-version (at least through Amazon) of the book during the giveaway period. Since I’m not the publisher, I don’t have access to ALL of the numbers. So make of this what you will.

Considering the amount of people who had Paying the Ferryman on their TBR list was in the single digits before the giveaway, I’d say more readers are aware of its existence. The more readers who know about your book, the better the chances they’ll buy it. I’ll continue to look at the numbers in the coming months to see if we get more sales and reviews.

How can I make the next giveaway better? For an anthology, I think it would be better if more of the contributing authors were involved. More authors means the potential to giveaway more books, swag, or even more, meaningful interaction with new readers.

All-in-all, I think the giveaway worked pretty well. Almost one thousand readers were exposed to this horror anthology who weren’t before. Almost half of them added it to their TBR lists and are now potential customers. Three readers won a free copy and will hopefully read and review it. I think holding a giveaway for your book, where the giveaway ends shortly after your book releases, is a great way to get readers interested pre-launch. If anyone wants to know more, just drop me a line.